Wednesday, July 19, 2017

SEO quick fixes: 5 ways to help your website rank

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If you’re using your website to make money, then it’s essential that you optimise your content and your design to maximise your chances of converting visitors into customers. But after designing your pages and writing your content, what else can you do to get customers coming back and buying your products and services? Search engine optimisation could be the way to go, and we’ve rounded up five SEO quick fixes to help you on your journey.

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  1. Write more content

If you want to rank on search engines like Google, then you should aim to write as much content as you can. Start a blog, publish new posts weekly and share your new stuff on social media. Search engines will index this fresh content and help you rank for keywords that are relevant to your industry. The benefits of content marketing for small businesses are endless, so develop a strategy as soon as possible if you want to succeed.

  1. Download a plugin

Using a content management system like WordPress? Download one of the many plugins available for your platform, like Yoast SEO, to improve the SEO of your website without putting in any effort. Such plugins add markup to your website’s code that tell search engines the keywords, topics and structure of your website, helping you rank higher.

  1. Build links

Every time a website links back to yours, search engines will be notified and will, in many cases, give your website’s ranking a boost. Think of it like this – every mention you get from another website, Google will see your website as more authoritative and trustworthy. Make sure you ask for links from your clients and contacts, and consider guest blogging if you want to boost your links quickly and effectively. There are also hundreds of directories that you can submit your website to – each one giving you a backlink and helping you rank.

  1. Choose your keywords wisely

If you offer a lot of products or services, then the chances are that you’ll have multiple keywords that you’d like to rank for. Try to whittle down the keywords you want to use – the fewer you choose, the more keyword dense your content can be, and the easier it will be for you to rank for them. We recommend aiming to rank for no more than three or four keywords on your website, unless you have a large ecommerce website with hundreds of pages and you have a large SEO budget or team that you can rely on. Keep it simple.

Wrapping up

Search engine optimisation isn’t always easy – especially if you don’t have the time or the experience level. Take your time and try out these techniques – we promise they’ll help!

About the Author
Max Greene is the Managing Director of Muffin Marketing, a small business marketing agency offering content marketing, social media management and search engine optimisation.
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